PPC Audit
Accelerated Growth For Your Business
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Our team is ready to analyse your campaigns, find what can be improved, and create a data-driven PPC strategy that maximizes your ROI.
Partner with our agency for a free PPC Audit that will spot missed opportunities, find costly errors, and unlock the full potential of your paid traffic. We will guide you to target the right audience, reduce the wasted cost and generate more qualified leads.
Let us make your campaigns to be high-converting, revenue-generating machines. We stay updated on industry trends and algorithm changes and we are sure we can provide you with the best solutions quickly.
What is a PPC Audit?
The PPC audit is a deep dive into your account to identify changes that will help the account perform best. With minor tweaks to the account, we can increase the KPIs up to 50% in no time.
The objective of a PPC audit is to identify areas of improvement that can help optimise the campaign to increase its effectiveness, reduce costs, and achieve better ROI.
Benefits from a Free PPC Audit
- Enhance your business's ROAS (Return on Ad Spend) through a complimentary PPC audit.
- Reduce CPA (Cost Per Acquisition) and optimise your ad budget.
- Get valuable recommendations aligned with Google's latest best practices.
- Eliminate wasteful spending on irrelevant traffic.
- Make data-driven decisions to drive your PPC campaigns effectively.
Our Process
Tracking
We are verifying if the account aligns with the business objectives and ensuring that the campaigns are optimised accordingly.
Account Structure
The topic of account structure sparks a significant debate among PPC experts. Our aim is to adhere to the most up-to-date Google recommendations regarding it.
Targeting
We ensure that the campaigns targeting (keywords, audiences, etc.) are aligned with the business objectives. A good PPC audit will identify all the flaws in targeting.
Ads
We review your ad copy to ensure that it is clear and concise and effectively communicates the value of your offerings. Also, we prioritise ensuring that the ads remain up to date with the latest versions of Google Ads.
Landing Page
We evaluate your landing pages to guarantee their optimization for conversions. Through a PPC audit, we ensure that the pages align with the ad, offering relevance and containing the information that users are actively seeking.
Bidding Strategies
We analyse your bid management strategy to ensure that you are getting the most out of your advertising budget. Utilising an optimal bidding strategy aligned with your bidding objectives is crucial for achieving optimal results.
Review ROI and ROAS
Analysing the campaigns from a profit perspective is the best approach to identify areas of wasteful spending and identifying opportunities for optimizing and increasing profitability.
Deliver
The PPC audit is presented in a clear and user-friendly format, for a good understanding of how to enhance the account. This ensures that we can identify areas for improvement, making sure that the pages are relevant to the ad content.
Implement & Monitor Changes
Implement the suggested modifications derived from the audit findings. Monitor and track the performance of PPC campaigns to facilitate continuous enhancements, maximizing the value of your advertising budget.
Would you like to start a project with us?
More conversions and traffic are waiting for you. Are you ready to get them?
Contact us today and let’s discuss how can we grow your business.