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Our team is keen to elevate your paid campaigns with our PPC Services that focus on results, not just clicks. Choose a PPC agency that is motivated by their campaigns’ performance and growth.
We provide fully managed PPC services ( Google Ads, Bing, and more) and we concentrate on generating qualified leads, reducing cost-per-click, and increasing return on ad spend.
What is PPC ?
PPC (Pay-Per-Click) is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked.
It’s a way for businesses to bid on specific keywords or phrases relevant to their products or services, with the goal of displaying their ad to potential customers searching for those keywords.
The benefits of using PPC Services
Google is the most used search engine by people around the world, with over 5 billion search queries every day.
Good PPC allows businesses to target specific keywords, locations, devices, and demographics, ensuring that their ads are shown to a highly targeted audience. We will target a warm audience that’s ready to buy your products and services.
PPC campaigns can start generating traffic and leads to a website almost immediately after launch, as soon as the ads are approved. With optimized PPC ads, we can shoot you to the top of the SERP within hours of launching your campaign.
PPC offers extensive tracking and reporting tools, allowing businesses to measure the performance of their campaigns in real-time and adjust their strategies accordingly. We will track conversions, return on investment (ROI), and other key performance indicators (KPIs) that will help us to optimize your campaigns.
While PPC can be expensive, businesses only pay for clicks, ensuring that they are not wasting money on ineffective ads. You have complete control over how much you’re willing to spend. We’ll make sure you’ll be getting your money’s worth.
PPC campaigns can be quickly and easily modified to respond to changes in the market or to target new audiences. The more flexible you are, the better you can adapt and get better results.
Even if users do not click on your ads, they are still exposed to your brand name and messaging, which can increase brand awareness and recognition.
Types of PPC Campaigns
Performance Max
This PPC campaign leverages artificial intelligence to enhance targeting, budget management, and ad display on all Google platforms. Powered by AI, it aims to deliver better performance and increased sales while optimizing the allocated advertising budget on Google.
Shopping
Shopping Ads are a valuable option to promote pay-per-click products or product lines, regardless of their novelty. These campaigns are run through Google Merchant Center, where we’ll enter specific information about each individual product. From there, Google extracts the gist of them and forms the shopping ads displayed in search results.
Search
Search campaigns are text ads that appear on the results page when users search on Google for the products or services you offer. With a smart setup, specific targeting, and a persuasive call to action, these PPC ads can effectively assist in accomplishing your objectives.
Display
Display Network campaigns are image ads that appear on websites and apps and are a great way to extend the reach of your Search Network campaigns. We set up the campaign and site access, and Google’s algorithm will show them to the people who fit into our target, on the sites they are on at a given moment. We recommend these types of campaigns to our clients when they want to strengthen their image and increase the visibility of their business.
Discovery
Discovery campaigns allow advertisers to deliver personalized ad experiences to people who are ready to discover and engage with their brands. These campaigns typically use a combination of audience targeting, automated bidding, and ad creative optimization to maximize their reach and effectiveness.
Remarketing
The main purpose is to provide a way for us to re-engage with those users who have expressed interest in your products or services but haven’t made a final decision. We will succeed in promoting the purchase decision, giving users that last push they need to stop thinking and send an order.
Youtube Ads
We help you serve your prospects when they watch or search for YouTube videos, and you only pay when users view or click on ads. The right keywords will help us place the ad in front of a video, thus managing to attract users’ attention.
Gmail Ads
There are over 1 billion Gmail users, and this number manages to motivate the use of this type of campaign. Ads are shown only to those people who have already shown an interest in the products and services you offer, thus targeting ideal potential customers. Our ads are mobile-friendly and allow us to capture the attention of users by using a mix of media elements.
App Ads
App campaigns make it easy to promote your apps on Google through Google Search, Google Play, YouTube, Discover, and the Google Display Network. App ads use a combination of targeting options such as demographics, interests, and behaviors to reach the right audience for the app. They also use ad creatives such as app previews or screenshots, along with compelling ad copy, to persuade users to download or engage with the app.
Our PPC Strategy
Defining goals
We define goals that are specific, measurable, and aligned with overall business objectives. Determine what you want to achieve with your PPC campaign, such as increasing website traffic, driving online sales, or generating leads.
Defining target audience
We identify the demographics of the people you want to reach with your ads, including their age, gender, location, interests, and more.
Keyword research
We identify relevant keywords that potential customers are searching for. This involves researching industry-specific terms, analyzing competitor keywords, and determining search volume and competition levels. We’ll use keyword research tools to identify the most suitable keywords, and include them in your ad copy and website content.
Campaign structure
A well-structured PPC campaign is essential for success. This involves organizing keywords into relevant ad groups and creating ad copy that is targeted and compelling.
Landing page optimization
The landing page is the webpage where users are directed after clicking on an ad. Optimizing the landing page to match the ad copy and offer a positive user experience is critical for improving conversion rates.
Setting bids and budgets
Businesses must decide how much they are willing to pay for each click and set daily or monthly budgets to ensure that the campaign stays within allocated limits. We’ll help you decide how much you want to spend on your campaign and make sure you stick to your budget.
Ad creation
Ad copy should be clear, concise, and compelling, with a strong call-to-action that encourages users to click and convert. We’ll write attention-grabbing headlines and descriptions for your ads that will entice people to click through to your website.
Testing different ad formats and targeting options
We try different ad formats like text, image, and video and experiment with different targeting options to see what works best for your campaign.
Testing and optimization
Once the campaign is live, it’s essential to monitor performance and make adjustments as necessary. This involves split testing ad copy and landing pages, adjusting bids and budgets, and refining targeting and audience demographics.
Would you like to start a project with us?
More conversions and traffic are waiting for you. Are you ready to get them?
Contact us today and let’s discuss how can we grow your business.